Partnership automation platform Affect has acquired Prosperous, an analytics and automation platform designed to assist businesses handle partnership packages for manufacturers at scale.
This acquisition is the second for Affect in 2021 after buying Trackonomics final month.
Affect has acquired Prosperous to additional broaden it’s Partnership Cloud answer for businesses who handle partnership packages on behalf of manufacturers.
Prosperous permits businesses to combination affiliate knowledge from a number of networks and platforms, automate and generate customized reporting, and optimise shoppers’ partnerships with publishers in a single platform.
“Partnerships are surging as an efficient approach for manufacturers to surpass rivals when it comes to progress,” Affect CEO David A. Yovanno says.
“However with lots of of platforms and affiliate networks on the market, businesses right now require a centralised platform to successfully combination and analyse knowledge to optimise the numerous partnership packages they handle.
“With the acquisition of Prosperous, Affect is dedicated to offering complete analytics and affiliate administration talents to businesses, manufacturers, and publishers, and to additional innovation particularly for businesses.”
In 2020, Prosperous grew its shopper base by 70%, and helped businesses and advertisers handle greater than 1,800 affiliate packages.
Final yr, Prosperous tracked over $10 billion in model income and over $1 billion in writer commissions.
“Affect has confirmed repeatedly that they’re dedicated to advancing the Partnership Economic system by offering manufacturers, publishers, and now, businesses with greatest at school know-how to drive progress,” Prosperous founder and CEO Yonatan Dotan says.
“We sit up for working collectively to additional advance our know-how and allow businesses to simply handle their shopper portfolios, automate experiences and in the end optimise the efficiency of these packages throughout all partnership sorts.”
Prosperous was based and backed by Aniview LTD in 2017, a supplier of holistic video content material and video advert monetisation SaaS options for hundreds of publishers.
“We at Aniview are proud and excited handy off Prosperous and its wonderful workforce to Affect as we proceed to deal with our core enterprise of video content material and ad-monetisation,” says Alon Carmel, founder and chairman of Prosperous and founder and CEO of Aniview.
“It has been an thrilling and very profitable journey for us all.”
In 2020, Affect added practically 600 new shoppers, and likewise acquired influencer advertising platform Activate.
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